At Hang Seng Bank, customers are at the centre of everything we do. In a fast-changing world, we remain steadfastly focused on being a reliable partner for our customers, and adding value to support them in achieving their goals and aspirations. We anticipate customers’ different needs at different life stages or business cycles, and propose suitable financial solutions with thought and care. We also deploy technologies progressively and creatively to make banking and wealth management services easier, faster and more convenient.
As a homegrown financial institution, Hang Seng shares the drive and dreams of Hong Kong people. Young people are key to our sustainable future. Empowering younger generations and extending our care to the wider society and the environment are evidence of our commitment to the community, people, and the future.
In our day-to-day activities, we are guided by our brand values: customer-centric, creativity, progressive technology and corporate social responsibility.

























Customers are our partners. We create value for them through a holistic range of products and services to suit a variety of needs. From everyday banking to lifetime financial goals, we are by their side, offering customer-centric solutions, seamless service delivery via integrated online-offline channels and a depth of wealth management expertise.
Customer-centric





Customers are our partners. We create value for them through a holistic range of products and services to suit a variety of needs. From everyday banking to lifetime financial goals, we are by their side, offering customer-centric solutions, seamless service delivery via integrated online-offline channels and a depth of wealth management expertise.
-
- Proactive and
personalised
-
- Flexible
solutions
-
- Accessibility
-
- Saving
customers' time






Creativity



Creativity
With globalisation, financial needs are becoming more sophisticated. We take inspiration from our customers’ needs, constantly challenging ourselves to think out of the box to develop flexible, innovative and customer-friendly banking solutions for different lifestyles and stages of life.
-
- Purposeful
-
- Needs-oriented
-
- Out-of-the-box
thinking



Progressive Technology
At Hang Seng, technology always comes with a human touch. Online and offline banking blend seamlessly, providing experiences which complement lifestyles. Investment, insurance, trading and everyday transactions can be conducted securely and conveniently anywhere, anytime.
Progressive Technology



At Hang Seng, technology always comes with a human touch. Online and offline banking blend seamlessly, providing experiences which complement lifestyles. Investment, insurance, trading and everyday transactions can be conducted securely and conveniently anywhere, anytime.
-
- Omni-channel
development
-
- Online and
mobile Banking
-
- Virtual
assistants
-
- Cyber security






Corporate Social
Responsibility



Corporate Social
Responsibility
As a financial institution with deep roots in Hong Kong, Hang Seng’s focus extends beyond banking. Caring for the community, the environment and younger generations are entrenched in our corporate culture. We empower young people with the skills they need to maximise their potential. We work to improve financial literacy, promote sustainable financing and address climate change concerns to help build a prosperous and sustainable future for Hong Kong.
-
- Treating customers fairly
-
- Empowering
young people
-
- Helping the
underprivileged
and vulnerable
-
- Addressing
climate change
-
- Being a
responsible employer