Customers

Our commitment to customer-centred service puts strong emphasis on building lasting relationships. Since opening our doors more than 80 years ago, core values such as professionalism, passion and taking a prudent-yet-progressive approach have earned us the trust of more than 3 million people in Hong Kong.

We deliver service excellence by combining innovation with integrity in offering our products and services, including clear and honest information that is tailored to specific customer needs, open communication and full accountability in all our business dealings, and high respect for client privacy. We are strengthening connectivity with customers through a variety of channels with investments in digital services, network enhancement and product development.

We work to improve financial literacy within our community, with the objectives of empowering individuals and businesses to achieve financial security and move forward with their wealth management goals, irrespective of their income or circumstances.