We use a variety of top-down and bottom-up approaches to openly, actively and effectively engage our stakeholders, which include customers, staff, shareholders, suppliers and business partners, regulators and the broader community (see table below).
Our efforts to maintain an ongoing dialogue with stakeholders not only focus on current issues, but also aim to assess the potential impact of emerging and/or longer-term trends. This allows us to be proactive rather than reactive in adapting our operational practices and sustainability activities to maintain our market leadership and strike an effective balance in addressing a diverse range of expectations, views and objectives, with the primary goal of optimising long-term outcomes for our business and our stakeholders.
By engaging in constructive development dialogue with our stakeholders through channels as diverse as staff CSR forums and community-based volunteer activities, we have identified those areas in which our efforts will have the greatest positive impact on sustainable development in Hong Kong.
Key Stakeholders |
Primary Methods of Engagement |
Customers |
• customer satisfaction surveys
• customer loyalty events
• relationship manager visits
• daily operations/ interactions
|
Shareholders |
• Annual General Meetings and other general meetings
• corporate communications, including, but not limited to, letters/circulars to shareholders and notices of meetings
• interim and annual reports
• results announcements
|
Employees |
• staff opinion surveys
• focus groups
• face-to-face interviews
• performance and development discussions
• business briefings
• volunteer activities
• CSR Forums
• staff intranet
|
Analysts / investors |
• results announcements
• senior management meetings
|
Business partners |
• reports
• meetings
• visits
• gatherings
• relationship-building events
|
Regulators |
• meetings
• compliance reporting
|
Media |
• media briefings
• press materials
• senior management interviews
• results announcements
• social gatherings
|
Non-governmental organisations (NGOs) |
• volunteer activities
• community investments and donations
• meetings
• CSR forums
|
Financial sector peers |
• strategic collaborations
• Group circulars
• Group 'town hall' meetings
|
Professional bodies |
• meetings
• regular visits
• memberships
• working groups
|
Suppliers |
• vendor management processes
• meetings
• site visits
|